What to Look for in a Good Financial Advisor

Choosing a financial advisor is a significant decision that can impact your financial health for years to come. The right advisor can help you reach your financial goals, while the wrong one can lead you astray. Here are some key factors to consider when choosing a financial advisor.

1. Credentials

Credentials are a good starting point when evaluating a financial advisor. Look for designations such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), or Personal Financial Specialist (PFS). These certifications indicate that the advisor has undergone rigorous training and adheres to a code of ethics.

2. Experience

Experience matters in financial advising. An experienced advisor will have navigated various market conditions and should be able to guide you through financial challenges. Ask about their experience with clients similar to you in terms of financial goals and life stage.

3. Services Offered

Not all financial advisors offer the same services. Some specialize in retirement planning, while others focus on investment management or estate planning. Ensure the advisor offers the services that align with your financial needs.

4. Fee Structure

Understanding how an advisor is paid is crucial. Some advisors are fee-only, meaning they charge a flat fee or a percentage of the assets they manage. Others are commission-based, earning money when they sell certain financial products. Fee-only advisors often have fewer conflicts of interest.

5. Fiduciary Duty

A fiduciary is legally obligated to act in your best interest. Non-fiduciary advisors are only required to recommend suitable products, which may not necessarily be the best ones for you. Always ask if the advisor is a fiduciary.

6. Investment Philosophy

Every advisor has a unique investment philosophy. Some are aggressive, favoring high-risk, high-reward strategies. Others are conservative, focusing on preserving wealth and minimizing risk. Make sure the advisor’s investment philosophy aligns with your risk tolerance and financial goals.

7. Communication Style

Good communication is key in a financial advisor-client relationship. The advisor should be able to explain complex financial concepts in a way you understand. They should also check in with you regularly to update your financial plan and address your concerns.

8. Client Reviews and References

Client reviews can provide insight into an advisor’s strengths and weaknesses. Ask for references or check online review sites. However, remember to take each review with a grain of salt, as they are subjective.

9. Regulatory Record

Check the advisor’s record for any disciplinary actions or complaints. In the U.S., you can use the Financial Industry Regulatory Authority’s BrokerCheck tool to research advisors and firms.

10. Personal Connection

Finally, you should feel comfortable with your financial advisor. You’ll be sharing personal information and relying on their expertise to make important financial decisions. Trust and rapport are essential.


Choosing a financial advisor is a personal decision that should be made with careful consideration. By focusing on these key factors, you can find an advisor who is qualified, trustworthy, and aligned with your financial goals.

Remember, this article is intended to provide general guidance and may not apply to everyone’s unique situation. Always conduct your own research or consult with a professional before making financial decisions.